One of my favorite unexpected places to find a story is Yogi tea labels.
How does it make you feel?
The messages always make me feel a bit hopeful and the experience itself feels very personal—as if I can feel the person behind the design.
What story does it tell?
It says that teatime is about more than drinking tea. It’s often a time of reflection as well.
It also says that the company pays attention to details, which gives me more confidence in the actual product.
Why do you care?
I care because I want to have experiences that feel personal, not sterile, and because I want to support companies making quality products. This little detail makes me feel as thought I’m doing both.